customer club-marketing
the best marketing method
Client Club Intro
Customer Club is a communication club created by a group or organization to establish direct relationships with members to further their interests. In fact, the customer system can be defined as a solution for integrating all the activities of the organization in relation to the customer. In this article we are going to talk more about the Customer Club so that the collections that are trying to launch such a system will gain more knowledge.
What is a Customer
Club?
Customer clubs are a tool used to increase customer engagement, increase loyalty and increase trust in the collection. It can be considered a kind of customer management software. It should be noted that the system is also known as loyalty club, discount card club, loyalty club and loyal customer club.
Customer Club Goal
The main purpose of this system is to enable customers and increase their loyalty. This can be done by establishing an emotional relationship with customers. The logic that has been proven in marketing is that regular customers are more profitable than temporary customers. That is, the higher the customer’s loyalty, the greater the profit from the sale of services and products. Customer software is also run with such logic.
Customer club
performance
The customer system analyzes customer behavior and organizes its services and products according to their needs. It also gives them a score for their customers’ favorable behaviors and rewards them accordingly. The main purpose of the system is to stimulate the customer to repeat their behavior and create loyalty to the collection.
Customer club types
Open Club))
In addition to focusing on previous customers, such a club offers the opportunity to join new customers. In this type of club, each new customer who receives a membership receives an initial bonus that can be used by the organization. However, older customers are still a priority for these services.
Limited Club))
Such a system only provides services to older customers. This means that new customers will not be able to sign up and use the club until they become an active customer. In fact, the main policy of closed clubs is to make more profit by focusing on older customers.
